The Illusion Only Some Can See. Video.

Ames window illusion illustrates how we don't directly perceive external reality. Special Holiday deal!

Special thanks to:
Prof. Phil Kellman from UCLA Psychology https://kellmanlab.psych.ucla.edu
Museum of Illusions in Los Angeles for the use of their Ames Room https://laillusions.com
Curiosity Show - Video on Ames Illusion: https://youtu.be/DkVOIJAaWO0

References:
Ames, A., Jr. (1951). Visual perception and the rotating trapezoidal window. Psychological Monographs: General and Applied, 65(7), i–32. https://doi.org/10.1037/h0093600

Marcel de Heer & Thomas V. Papathomas (2017) The Ames Window Illusion and Its Variations
DOI:10.1093/acprof:oso/9780199794607.003.0014

Oross, Stephen, Francis, Ellie, Mauk, Deborah & Fox, Robert. (1987). The Ames Window Illusion: Perception of Illusory Motion by Human Infants. Journal of Experimental Psychology: Human Perception & Performance, 13(4), 609-613.

Behrens, R. (1987). The Life and Unusual Ideas of Adelbert Ames, Jr. Leonardo, 20(3), 273-279. doi:10.2307/1578173

Burnham, C., & Ono, H. (1969). Variables Altering Perception of the Rotating Trapezoidal Illusion. The American Journal of Psychology, 82(1), 86-95. doi:10.2307/1420609

Allport, G. W., & Pettigrew, T. F. (1957). Cultural influence on the perception of movement: The trapezoidal illusion among Zulus. The Journal of Abnormal and Social Psychology, 55(1), 104–113. https://doi.org/10.1037/h0049372

Zenhausern R. Effect of Perspective on Two Trapezoid Illusions. Perceptual and Motor Skills. 1969;28(3):1003-1009. doi:10.2466/pms.1969.28.3.1003

Gehringer, W. L., & Engel, E. (1986). Effect of ecological viewing conditions on the Ames' distorted room illusion. Journal of Experimental Psychology: Human Perception and Performance, 12(2), 181–185. https://doi.org/10.1037/0096-1523.12....

Long, G.M., Toppino, T.C. Adaptation effects and reversible figures: A comment on Horlitz and O’Leary. Perception & Psychophysics 56, 605–610 (1994). https://doi.org/10.3758/BF03206956

Gregory RL. Looking through the Ames window. Perception. 2009;38(12):1739-40. doi: 10.1068/p3812ed. PMID: 20192124.

Jahoda, G. (1966). Geometric illusions and environment: A study in Ghana. British Journal of Psychology, 57(1-2), 193–199. https://doi.org/10.1111/j.2044-8295.1...

V. Mary Stewart (1974) A Cross-Cultural Test of the “Carpentered World” Hypothesis Using The Ames Distorted Room Illusion, International Journal of Psychology, 9:2, 79-89, DOI: 10.1080/00207597408247094

Margaret Kathleen Cappone (1966) The Effect of Verbal Suggestion on the Reversal Rate of the Ames Trapezoid Illusion, The Journal of Psychology, 62:2, 211-219, DOI: 10.1080/00223980.1966.10543786

Researched and written by Petr Lebedev and Derek Muller
Filmed by Derek Muller and Raquel Nuno
Animations, VFX, and Music by Jonny Hyman
Ames Room VFX and additional Ames Window animation by Nicolas Pratt
Additional Music from https://epidemicsound.com "Life in Color" "Singularity"
Large Ames window construction by GW Construction
Video supplied by Getty Images