From Buffalo Bill, and Annie Oakley, to the Marlboro man, and the great country stars of today. Stetson is the signature profile of the wild west. Ask any Texan - It ain't a real cowboy hat unless its a Stetson. The classic western profile we all know and love is, chaps, boots with spurs, and the signature cowboy hat. That original hat is the Stetson. And it’s still manufactured in it’s founding home of Garland, Texas. Nearly a hundred and fifty years later the Stetson is still made with 100% fur and the same traditional felting techniques it started with.